The innovation gap: Why household names can't live off their fame forever

British companies must renew their focus on innovation if they do not want to stagnate in the long term.

The UK's leading brands are extremely well known and highly regarded, both at home and around the world. However, over the past ten years, these 'national treasures' have failed to keep up with competitors in other markets when it comes to innovation, according to research from BrandZ into the UK's most valuable brands. In fact, consumers perceive them as significantly less innovative than their global peers – and this puts them at risk of disruption from smaller, newer rivals.

To sustain and grow their value, brands must be seen to be consistently shaking things up and leading the way in...

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