The future of women and consumer tech

Mary Cass

Women will soon control more than two-thirds of consumer wealth in the US, yet technology companies still need to do more to reach this target.

Women will control more than two-thirds of consumer wealth in the US over the next ten years and are more likely than men to buy tablets, laptops or smartphones. Mary Cass explores how women are poised to reshape our relationship with technology.

Last summer, a Ghostbusters reboot hit the big screen, featuring Kate McKinnon, Kristen Wiig and Melissa McCarthy playing earnest, ghost-hunting scientists and engineers. Three of Hollywood's leading ladies of comedy, all playing women in STEM (science, technology, engineering and mathematics) fields?

It's a pretty big deal, considering that women make up 48% of the US workforce, but...

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