The future of retailing: never mind the quality, feel the personalisation

This article looks at the changes currently occurring in the retail industry and at how the future of retailing will look.

The future of retailing: never mind the quality, feel the personalisation

Alan GilesSaid Business School, University of Oxford

It's a sobering time for the retail industry as it faces challenges that range from the relentless rise of discounters to the explosion of e-commerce, the latter globally up 20% in the past year. Alan Giles assesses the road ahead and analyses how retailers are innovating against the changes.

Bricks-and-mortar retailers are having to contend with the focus, agility and sheer investment of pureplay competitors – most notably Amazon, where capital markets continue to support its relentless drive for growth, clearly...

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