The end of global food branding?

Argues that global branding in food may have a limited future. Discusses the reasons why global food branding is attractive: economies of scale, domestic saturation, competitive advantages, trade relations, public relations.

the end of global food branding?

Bill Ramsay

The importance of food manufacturing continues to decline. Each year, the number of food manufacturers in the top 500 companies is reduced; both at global and national levels, and their stock market ratings...