The Athena doctrine: Female values are the future

This article, based on an international sample of 64,000 men and women, shows a consensus in how male and female values are defined and a general wish for "female" values to be more dominant.

The Athena doctrine: Female values are the future

John Gerzema BAV Consulting

The term 'feminisation' has been a recurrent theme in social observations. In this article, based on a massive international sample of men and women, John Gerzema observes a surprising consensus both in how male and female values are defined and in t