The art and science of marketing

In this article, Diageo marketing director Philip Almond talks to Judie Lannon about his career in marketing and how the culture, values and consumer focus of Diageo has made the company one of the world's great brand organisations.

The art and science of marketing

Philip AlmondDiageo

JUDIE LANNON: How did you get into marketing? Did you train for it, or was it a vocation or did you just fall into it?

PHILIP ALMOND:I suppose you could say I fell into it. I went to the Careers Service in my last year at university and they looked at my experience and said advertising was a combination of commerce and art. So that's what I did. I started off at Ogilvy & Mather on their graduate scheme and after two years went off to work in arts...

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