The art and science of marketing
JUDIE LANNON: How did you get into marketing? Did you train for it, or was it a vocation or did you just fall into it?
PHILIP ALMOND:I suppose you could say I fell into it. I went to the Careers Service in my last year at university and they looked at my experience and said advertising was a combination of commerce and art. So that's what I did. I started off at Ogilvy & Mather on their graduate scheme and after two years went off to work in arts...