The anatomy of a trend: return to maximising

Journalists love short-hand attempts at capturing contemporary preoccupations, from wearing scarves to the fads of the recessionistas, who chose to conserve dwindling incomes by staying home with cava and pizzas.

The anatomy of a trend: return to maximising

Melanie Howard

Melanie Howard looks at how the necessity for companies to offer value for money during the recession has developed into the trend of ‘maximising’

These days trends are everywhere. They range from the London Evening Standard telling readers what kind of scarves to wear to deep-rooted change taking place across society – such as the much-contested functioning of the British family.

Last year we were told that recession parties were all the rage and that everyone was staying in to drink cava with friends and eat pizza....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands