Tackling Obesity With A Marketing Approach
Martin Glenn PepsiCo UK & Ireland
The UK, like most of the world, is having to come to terms with a new phenomenon of modern life, namely obesity. All over the world people are getting fatter: it's as...
Tackling obesity with a marketing approach
The president of PepsiCo UK wades into the obesity issue with an even-handed analysis of how sterile, unbalanced and counterproductive the debate has been to date.
