Super-personalise me! When technological advance meets consumer power

This article describes the wide-ranging potential of personalisation, from brands to services and even down to pricing.

Super-personalise me! When technological advance meets consumer power

James Murphy Future Foundation

What happens when companies know everything about their customers in an age when consumers are more powerful than brands? James Murphy describes the wid

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands