Succeeding with celebrities: ten ways to use stars in your advertising

With celebrity culture showing no signs of abating, stars are increasingly used to promote brands. But celebrities can be expensive and risky.

Succeeding with celebrities

Ten ways to use stars in your advertising 

Hamish PringleInstitute of Practitioners in Advertising

Before using a famous person sell a brand, marketers and their advertising agencies need to ask themselvesfour questions....