Brian Tickle Orient-Express Hotels Peter Matthews Nucleus Limited
Founder and CEO of America Online, Steve Case defined the internet as being driven by four components:
Breadth and depth of content people have to perceive a value in what is being offered
Packaging and presentation of that content having an engaging visual appeal, useful in terms of how services are integrated together, giving people the ability to personalise the information ...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
