Smart cards: cashing in on an untapped market

Stuart Whitwell

Smart cards make purchasing easier, quicker and more secure for consumers. They also have huge potential benefits for retailers – purchase times are 28% faster than cash and 42% faster than payment cards and they provide detailed sales information.

Smart Cards: Cashing in On an Untapped Market

Stuart WhitwellIntangible Business

Convenience is the impetus behind the technological advances driving the smart card sector. And it is convenience driving the trend for multi-application contactless smart cards. Having one card with which to buy a newspaper, renew your library books and catch a bus has many advantages for the consumer, retailer and marketer

For consumers, smart cards make purchases much easier; you never have to worry about having enough change and because many smart cards are contactless, they often do not even have to leave your wallet. They are...

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