Post-Brexit and Trump - a survival guide

This article identifies five rules for marketers to navigate the post-Trump and post-Brexit landscape and shows how they can change their own messages to succeed.

Post-Brexit and Trump - a survival guide

Deborah MattinsonBritainThinks

As the dust settles here, in Europe and the US, many marketers are now wondering how best to navigate the fast-changing world. Based on our recent research, we've put together a survival plan.

It's important to understand what actually happened – on both sides of the Pond. There were some clear parallels in both campaigns. Both Brexit and the recent presidential elections highlighted a generation gap. Trumpers and Brexiteers were older: just 37% of 18–29-yearolds voted for Trump, and 27% of Brits of the same age voted Leave – while...

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