Now we can nudge better

This article examines how better nuance can now be found in behavioural economics despite a large amount of contradictory replication studies.

Now we can nudge better

Crawford HollingworthThe Behavioural Architects

Both enthusiasts and critics of behavioural economics are likely to be aware of some replication studies failing to replicate previous findings and, as in life, the few outliers get the most attention.

One of the most notable pieces of research has been Brian Nosek's large Reproducibility project, an endeavour that sought to replicate 100 well-known findings in psychology. Studies relating to behavioural economics formed only a small part of the psychological effects under investigation. When only 39% of these studies found the same results as the original study, these findings...

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