New routes from old roots: comparing the Indian and Chinese middle class

Saurabh Sharma, Kunal Sinha and Jane Ling
Ogilvy & Mather

When we think of India and China, a huge variety of popular perceptions and images come to mind, captured in these real chapter titles from some recent, more popular books:

India:

  • Global and Medieval – India's schizophrenic economy;

  • Battles of the righteous – the rise of India's lower castes

  • New India, old India – the many layered character of Indian modernity

China:

  • The China price

  • The pirate nation

  • The revolution against communist revolution