New routes from old roots: comparing the Indian and Chinese middle class

This article, based on a major study undertaken by Ogilvy & Mather, compares consumer habits in China and India.

New routes from old roots: comparing the Indian and Chinese middle class

Saurabh Sharma, Kunal Sinha and Jane Ling Ogilvy & Mather

When we think of India and China, a huge variety of popular perceptions and images come to mind, captured in these real chapter titles from some recent, more popular books:

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