New research identifies how star performers grow from within

In this article, Tara MacLeod, of global strategy consulting firm Oliver Wyman, looks at how marketing can help achieve sustainable business growth, particularly in its contribution to organic growth.

New research identifies how star performers grow from within

Tara MacleodOliver Wyman

The Marketing Society defines marketing as 'the creation of customer-led demand, which is the only sustainable form of business growth' and puts marketing at the centre of this imperative. The study, summarised here, has clear implications for how marketers can help achieve this growth.

Much has been written about organic growth as a key to success. Less has been published about how to achieve it, and at Oliver Wyman we therefore undertook a study to:

  • learn what organisational practices best support organic growth and what types of...

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