Marketing's new champion

Judie Lannon and Keith Weed

If any company epitomises a devotion to brands and brand-building it's Unilever, with brand leaders in many categories nourished faithfully over decades.

Marketing's New Champion

Judie Lannon andKeith WeedLever Faberg

Judie Lannon: Brands are always under pressure from one direction or another. Thinking about the current business environment, what would you see as the significant pressures on brands?

Keith Weed:...

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