Marketing therapy

Paul Skinner

Mental health is important to everyone in society, but it is good for marketers and marketing if commercial organisations get involved.

This year, mental health has risen rapidly up the agenda of marketing leaders. But what is the unique contribution that our profession can make to improve the nation's mental health?

According to the 'Time to Change' campaign, around one in four people will experience a mental health problem in 2017. And, of course, when a quarter of the population experiences mental health problems, we are all affected by them. So each of us has a role to play in creating an environment that supports people in coping with their experiences or in accessing the right expert and emergency help when things...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands