Marketing to the over 50s

Dick Stroud

The media’s reporting about marketing and the over 50s is bogged down in a cycle of trivial and unsubstantiated debate.

Marketing To The Over 50s

Beware simplistic and misleading advice

Dick Stroud Independent consultant, writer and speaker

Reading an article on the subject of marketing and the over 50s is like Bill Murray's experience in the film Groundhog Day: a ceaseless round of identical arguments, quotes, examples and unresolved questions. The mainstream and marketing media are equally as bad.

The media in general is taking a lot more interest in the over 50s. In the last six months the number of related articles, indexed by Google's News Search, increased by over 200%....

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