Marketing in a private equity environment

This article details a survey by executive search firm Spencer Stuart among a panel of U.S. private equity leaders and consumer goods marketing leaders.

Marketing in a private equity environment

A Spencer Stuart survey of senior-level marketing and general management executives, carried out in 2007, found that 86% of the world's top business executives who have never worked in a private equity environment would consider a private equity role today.

There may be more opportunities for these senior-level marketers. As the traditional view of private equity firms as solely focused on cost management gives way to a model that is mainly focused on growth, the marketing function is playing a more central role in the success of private equity ventures.

Spencer Stuart brought together...

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