Marketing Evolves From Selling to Citizenship

Based on the author's prize-winning paper (see article in Admap March 1991), describes how countries pass or grow through a series of stages in their use and understanding of marketing.

Marketing Evolves from Selling to Citizenship

Mary Goodyear

Anyone who has been involved in international advertising, or had responsibility for marketing in several different product and service sectors, will have noticed that each country and sector...

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