Lessons from the ultimate start-up: parkrun

This article examines the spectacular growth of the parkrun start-up and the lessons brands can learn from its success.

Here's a business with growth to die for, writes Fiona McAnena. What can marketers learn from it?

A dull autumn morning in a south-west London park, in 2004. Nine men and four women line up on an improvised start line. A lean South African called Paul

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