Keep calm and carry on: How to manage a social media crisis

Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages.

Michael Oelschig explains in forensic detail how marketing teams should manage a social-media crisis.

As a crisis unfolds, it's recommended to remember what's printed in large letters on the cover of The Hitchhiker' Guide to the Galaxy: Don't panic!

Stage...