Inflexible, aegist and out of touch: why agencies must invest in people

Jane Asscher

Argues that advertising agencies will face severe problems in future if they do not improve and update the way they treat their talented staff.

inflexible, ageist and out of touch

Why agencies must invest in people

Jane Asscher23red

To say the agency world has been through a difficult few years is something of an understatement. Wherever you look, on both sides of the Atlantic, life has been extremely tough. A combination of war, recession, internet boomtobust, accounting scandals and low consumer confidence has driven an industry, comparatively buoyant in the late 1990s, into a deep trough.

The latest Bellwether Report from the Institute of Practitioners in Advertising provides early signals that we may be about to emerge from this troubled period. However, many...

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