If marketing continues to fly under the radar, it’s going to experience a very unpleasant crash

In print, advertising is clearly distinguished from editorial content, and, on television, commercials are clearly distinct from programmes.

If marketing continues to fly under the radar, it's going to experience a very unpleasant crash

Jeremy Bullmore

Back in 1955, starbursts were a sort of communications prophylactic. The Television Bill had been lengthily and fiercely debated: it was granted more Parliamentary time than any other Bill of the 20th century. When finally enacted in 1954, it broke the BBC's broadcasting monopoly and 'independent' television (neither 'sponsored' nor 'commercial', please note) became a reality. It was to be funded entirely by advertising. With one curious exception, the only permitted form of advertising was to be spot advertising – and elaborate...

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