How to find out if your advertising agency really understands advertising: stop it doing any

Jeremy Bullmore uses Edward de Bono's concept of the 'intermediate impossible' as means to more inventive thinking when it comes to marketing problems.

How To Find Out If Your Advertising Agency Really Understands Advertising:

Stop it doing any

Jeremy Bullmore WPP Group

In one of his earlier books (I think The Use of Lateral Thinking, published in 1967), Edward de Bono proposed several nifty techniques...