How marketing has spread across sectors

Laurie Young

This article tells the story of how, in post-war Britain, marketing spread from packaged goods to other business areas.

How marketing has spread across sectors

Laurie YoungBT, Unisys and Price-WaterhouseCoopers

THE MARKETING SOCIETY was formed in the drab, post-war wreck of Britain's 1950s. At the time, America seemed the exact opposite: an exciting and progressive place....

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