How cars really get bought

This article draws on a new study to explain how cars are really purchased and illustrate the flaws in the dominant funnel purchase model.

How cars really get bought

Rob EllisCOG Research

Choosing a car is a big decision for most of us, with the choice having a higher price tag than anything else except a home. The dominant model is the 'funnel' purchase process. In this article, Rob Ellis...

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