Home retailing: the death of home shopping?

Describes how the Internet is fundamentally changing shopping habits, and discusses the implications for retailers and marketing companies, who need to develop a new skill of `home retailing'.

Home Retailing: the Death of Home Shopping?

Stephen FoxFox Kalomaski

Depending on which papers you read, and when you read them, this year's holiday trading period was either retailing's salvation or damnation. However, a recent Ernst & Young report...