Growing pains: how a brand survives adolescence
Young, fast-growing brands can ensure they reach their next stage of life intact by remaining clear about who they are, advises Laurence Green.
Despite being a father of three, I'm no child-development expert and offer no guidance for readers with small children. But, in my 25-year career as a creative agency strategist and leader, I have seen enough young brands hit problematic adolescence to be able to offer some guidance to their owners.
A fast-growing brand, not unlike a small child, is a wonderful thing to behold. Tentative infancy gives...