Growing pains: how a brand survives adolescence

In this article, the author offers some key advice in managing the fast growth of young brands once they reach 'adolescence'.

Growing pains: how a brand survives adolescence

Laurence Green 101

Young, fast-growing brands can ensure they reach their next stage of life intact by remaining clear about who they are, advises Laurence Green.

Despite being a father of three, I'm no child-development expert and offer no guidance for readers with small children. But, in my 25-year career as a creative agency strategist and leader, I have seen enough young brands hit problematic adolescence

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