Getting to grips with the Now Web

The internet has continually reinvented itself, as all new technologies have to do. The constant stream of updating information has led to what Marian Berelowitz calls the Now web.

Getting to grips with the Now Web

Marian Berelowitz

Like any emerging technology, the web has continually reinvented itself, first as sites that simply reproduced printed matter, later as the more interactive environment of Web 2.0. Today the web is increasingly real-time and fluid, moving away from an environment based around pages to become more like a flowing stream of information.

Consumer conversations, of course, can make or break brands – and given the growing power of these streams, brands must understand what the Now Web is about and then jump in.


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