From CMO to CEO: what can we learn?
Martin Glenn and Andy Cosslett
In the first of a series of Marketing Society CEO Conversations, the society's president, Martin Glenn, talks to Fitness First CEO Andy Cosslett about the value of his marketing experiences as CMO at Unilever and Cadbury in preparing him for his current job. His advice provides valuable food for thought for marketing directors aspiring to make the move to CEO.
Andy Cosslett, CEO of Fitness First and non-executive chairman of England Rugby 2015, organiser of the Rugby World Cup