If you don't do it yourselves, don't complain if someone digitally transforms you, warns Russell Davies.
I've been thinking for more than 25 years about how companies, services and the internet interact. I was director of strategy for the Government Digital Service when we made the UK government substantially better at the internet. I'm an advisor for a bunch of 'digital' startups. And I've no idea what people mean by 'digital transformation'. So I thought it might be useful to explore a couple of definitions, and think about why it's so hard and why you're going to have to do...