There are ways we can improve our productivity, argues Russell Davies. And it's got something to do with bikedsheds and being messy.
Productivity within the 'vaguely creative industries' (which is how I think of marketing) is a subject soaked in unresearched hypotheses. Here are four more:
1. Win back productive time by banning talk of bike sheds.
I was once in a meeting about a software project. It was like meetings I'd been in all my life – aimless, drifting, pointless. Then suddenly a developer said: "Hang on, we're bike-shedding." "Ah, yes," said another, "we are." The meeting immediately shifted...