Find common ground and slow down to beat confirmation bias

This article describes the way voters were processing information in the run-up to the UK General Election in 2015 and explores how to tackle the specific problem of confirmation bias.

Find common ground and slow down to beat confirmation bias

Deborah Mattinson and Ben ShimshonBritain Thinks

One of the most telling insights from the 2015 general election swing voter panel that BritainThinks ran in collaboration with The Guardianwas the...

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