Find common ground and slow down to beat confirmation bias
Deborah Mattinson and Ben ShimshonBritain Thinks
One of the most telling insights from the 2015 general election swing voter panel that BritainThinks ran in collaboration with The Guardianwas the efficiency and ruthlessness with which the participants filtered the mass of messages slung their way by parties, media and commentators. Tasked with using their smartphones to show us their experiences of the election campaign, it became clear that voters were selecting like never before. Many swing voters were already leaning one way or another and simply spent the...