Feedback is the Breakfast of Champions

Allyson Stewart-Allen

This piece describes how an electronic comment card enables restaurant goers to pass on their comments and ratings anonymously and eliminates the possibility of staff intercepting and binning critical responses as they can with in printed questionnaires.

Letter From America

Feedback is the Breakfast of Champions

Allyson L. Stewart-Allen

Reading religiously the FT and Wall Street Journal Europe as I do, there is no lack of food for thought in the foreigners are funny columns, featuring the wacky but soon-theyll-be-over-here American marketing practices.

One of the latest innovations to catch my attention is the Jtech-made Electronic Comment Card, or ECC, to allow restaurateurs to instantly gauge diner opinion about the food, service, ambience and other aspects of the dining experience. This Florida company originally gave birth to a different restaurant innovation: the vibrating...

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