Ethics: Why the game of marketing needs rules

Rules in a free market economy are difficult to frame to be both fair and effective, but they are clearly necessary.

Ethics: Why the game of marketing needs rules

Hugh Burkitt Marketing Society

Rules in a free market economy are difficult to frame in order to be both fair and, perhaps more significantly, to be effective. But they are clearly needed and Hugh Burkitt deftly analyses the different factors that influence rule makers, making the

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