Ethics: Why the game of marketing needs rules
Hugh BurkittMarketing Society
Rules in a free market economy are difficult to frame in order to be both fair and, perhaps more significantly, to be effective. But they are clearly needed and Hugh Burkitt deftly analyses the different factors that influence rule makers, making the important point that these rules change and evolve over time to reflect society's concerns.
I have always hated authority – I think it comes from having had a severe and rather frightening nanny – and I have always believed that freedom of individual choice is an...