Driving B2B growth with account-based marketing

This article explains how account-based marketing (ABM) has evolved to outperform any other marketing approach and why it is time to position it as a business change initiative to drive company growth.

Driving B2B growth with account-based marketing

Bev Burgess ITSMA

B2B marketing differs in many ways from its consumer counterpart and has its own techniques. In this article, Bev Burgess explains how account-based marketing has evolved to outperform any other marketing approach and why it is time to position it as

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