Digital marketing: oops, your algorithm is showing

Martin Hayward

This article is interested in finding out what happened to the promise of big data and explaining why the long-term must be put back into marketing.

Digital marketing: oops, your algorithm is showing

Martin HaywardAimia

Digital marketing and big data analysis promised so much: the answer to marketing's big questions about consumer buying patterns. But, the picture isn't anything like as rosy as expected,...

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