Digital marketing: oops, your algorithm is showing

This article is interested in finding out what happened to the promise of big data and explaining why the long-term must be put back into marketing.

Digital marketing: oops, your algorithm is showing

Martin HaywardAimia

Digital marketing and big data analysis promised so much: the answer to marketing's big questions about consumer buying patterns. But, the picture isn't anything like as rosy as expected,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands