Digital has to be good for both consumers and brands

The explosive growth of the digital space has forced brands to introduce greater levels of consumer choice and has reduced the power of traditional 'inbound' advertising channels.

Digital has to be good for both consumers and brands

Michael Bayler

The challenges faced by marketers as digital media, mobile and data accelerate are driven by important shifts in the location of power and control of value. Michael Bayler examines the...

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