Connecting with older consumers

Apple’s success with its iPhone and iPad is a consumer technology success story. Apple opened its online App Store in the middle of 2008, and within ten months the billionth app was downloaded.

Connecting with older consumers

Dick Stroud

Apple's success with its iPhone and iPad has been the consumer technology success story of the year Dick Stroud explains why these products are particularly relevant to older consumers and the implications this has for marketers

The Statisticsof the growth in popularity of the app are staggering. Apple opened its online App Store in the middle of 2008. Within ten months the billionth app was downloaded. The same number again were downloaded by the end of 2009. In October 2010 the store contained more than 300,000 apps and has processed seven...

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