Chief value officer: Reframing marketers' central role in the organisation

This article explains how the role of marketing in organisations is evolving and changing rapidly.

Chief value officer: Reframing marketers' central role in the organisation

Luc Bardin Strategic Partnering Ltd

Marketing's role in organisations seems increasingly unclear A number of factors - technical, structural, new business models and others - have contributed to a situation in which marketing's traditional role has evolved and continues to change rapid

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