Britain Thinks: Our changing attitudes over the past 20 years

Deborah Mattinson

Examines the differences and similarities between the mood of the British public in 1998 and 2018.

We can learn more from our most traditional institutions than we can from technology, says Deborah Mattinson.

So, it's 20 years since the first edition of Market Leaderarrived in all our in trays. A lot has changed, much of which will be top of mind for marketers. Back in 1998, fewer than a quarter of us used the internet; now, at 93% take-up, its use is almost universal. Back then we were an amazing ten years away from the first iPhone launch; now 85% of adults use a smartphone. Social media didn't exist; today eight out of ten...

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