Brand strategy: Brands, capital and crises

This article - based on a lecture to the British Brands Group - examines the key features of strong brands, the reasons they find themselves in crisis and how brands should be considered in the overall business strategy.

Brand strategy: Brands, capital and crises

Rita Clifton BrandCap

In this edited version of her British Brands Group lecture, Rita Clifton looks at the features of strong brands and examines the reasons why some brands find themselves in crisis. Her main...