Best in brief: Succeeding in e-business

Lam & Harrison-Walker, `succeeding in e-business' covers the various types of business model that successful e-businesses are using (the key issue: is there a strategic objective that an e-business can fulfil that an existing bricks and mortar firm cannot?).

Best in brief

Succeeding in e-business

Long W. Lam & Jean Harrison-Walker

E-business models are methods, concepts, frameworks or architectures by which companies can use the internet to carry out their strategies. Most businesses use the web to develop relationships. They generally try   bypass middlemen and establish direct links to customers, enabling them to develop new products that their traditional businesses cannot offer. Relational objectives are primarily concerned with connectivity and lever the internet'sability to reach people regardless of physical distance. These are typified...

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