'All great truths begin as blasphemies'

James Dyson

Thank you for the opportunity to meet and talk with you. Especially since I'm in the wrong business and you're in the right business, at least if the current generation of graduates are to be believed. Half of all graduates say they would like to be in the media and not in manufacturing, engineering or inventing. It's clear that engineers have an identity crisis – and probably one of our own making.

The serious problem facing Britain is that we have 37,000 engineering vacancies and only 24,000 engineering graduates every year. We've become more concerned with the cerebral process of communication rather than actually making things.

Jeremy Bullmore said this of advertising: 'Who gets neglected? The inventor, that's who. The designer the engineer, the chemist, the brewer, the boffin.'