A recipe for better client-agency relationships
Paul Bainsfair and Professor Julie Hay
This article discusses the relationships between clients and agencies, whereby clients tend to have a longer term brand building priority, and agencies tend to focus on shorter term success.
A recipe for better client-agency relationships
Paul Bainsfair and Professor Julie HayIPA and Psychological Intelligence
As part of IPA President Ian Priest's ADAPT agenda, the IPA held the first Adaptathon on 3rd October. Over 170 cross-industry delegates...
