Mixed-Media Planning for the 21st Century

Michelle Crellin and Matthew Dodd

This paper introduces a new media planning tool entitled Mercury which uses data fusion and enables the user to analyse schedules across media.

Media Planning

Mixed-Media Planning for the 21st Century

Michelle Crellin, BMRB andMatthew Dodd, News International

Researchthat can provide mixed-media reach and frequency has been a long time in the making. A combination of cost, politics and methodology...
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